B2B Marketing Leader · Available for Remote Roles

Naveenkumar
Durga Lakshmi

VP of Marketing · Head of Demand Generation
CMO · Head of GTM & Revenue Marketing

Senior AI Marketing & Management Consultant

19 years building revenue-aligned marketing functions across SaaS, IT services, and cybersecurity, primarily for US enterprise and SMB buyers. I run full-funnel demand gen, ABM programs, and AI-powered GTM systems that connect marketing spend directly to pipeline.

19yrs
B2B Marketing
Experience
$98K
Annual Pipeline
Built
175%
LinkedIn CTR Lift
at Salesbox.ai
115%
Conversion Rate
Improvement

Marketing that connects
to revenue, not vanity.

I've spent 19 years in B2B marketing, mostly focused on the US market from Bangalore. My work spans IT services, cybersecurity, and SaaS, and the pattern that's defined my career is consistent: marketing accountable to pipeline.

Now also operating as
Senior AI Marketing & Management Consultant

Advising on AI-powered GTM systems, demand gen architecture, and revenue marketing strategy for B2B teams who need senior judgment, not just execution hours.

At Salesbox.ai, I ran a 13-account ABM program that directly influenced roughly half the pipeline generated, targeting accounts with deal sizes up to $15M. In my current role, I built an entire demand gen engine from scratch: outbound, ABM, SEO, paid media, and AI automation, growing conversion rates from 2% to 4.3% in under a year.

Over the past two years I've gone deeper into AI-powered marketing systems: workflow automation, AI agents for service delivery, and scalable content pipelines. This isn't tool adoption. It's building systems where AI reduces manual execution time so the team focuses on strategy and judgment.

I'm available for senior full-time roles (VP of Marketing, Head of Demand Generation, CMO) and fractional consulting engagements globally. Full remote.

AI Marketing Consultant Management Consultant Demand Generation Account-Based Marketing Paid Media AI-Powered GTM Revenue Marketing Marketing Automation Pipeline Acceleration B2B SaaS Cybersecurity Marketing
Current Role
Marketing Director, Athena Digital
Industries
SaaS · IT Services · Cybersecurity · AI Automation
Markets Served
US (EST, PST, CST) · EMEA
Max Team Size Led
38 direct reports (Zeta Global)
Paid Media Budget
Up to $30K/month, Google Ads + LinkedIn
Location / Availability
Bangalore, India · Open to Remote & Relocation

What I bring to the role

Across 19 years, these are the areas where I've built the deepest practice, and where I generate the most measurable impact.

Demand Generation & Pipeline

  • Full-funnel demand gen strategy and execution
  • Outbound cold outreach system design (Smartlead, Apollo)
  • Intent-based lead scoring and nurture workflows
  • Pipeline forecasting with CEO and sales alignment
  • CAC, CPO, and ROI measurement frameworks

Account-Based Marketing

  • Multi-touch ABM programs for enterprise accounts
  • Buying group mapping and deal acceleration content
  • Intent signal layering across LinkedIn and display
  • Account intelligence and sales enablement integration
  • Proven at deal sizes up to $15M, US and EMEA

Paid Media & Conversion

  • Google Ads and LinkedIn Ads, up to $30K/month
  • CRO sprints: landing page redesign, funnel instrumentation
  • GA4 dashboards and executive pipeline reporting
  • Cost-per-opportunity optimisation with agency partners
  • 115% CVR improvement, 2% to 4.3% in under 12 months

Marketing Automation & CRM

  • HubSpot, Marketo, Pardot: build and administration
  • Salesforce and Zoho CRM: marketing-to-sales handoff
  • Email nurture sequence design and A/B testing
  • Lead routing, scoring, and lifecycle management
  • Smartlead.ai and Instantly.ai for cold outreach at scale
Marketing Automation & CRM
HubSpotMarketoPardotSalesforceZoho CRM
Paid Media & Analytics
Google AdsLinkedIn AdsGoogle Analytics 4Cloudflare Analytics
AI & Automation
Claude (Anthropic)ChatGPTRelevance AIn8nMake.comSmartlead.aiApollo.ioInstantly.ai
Web & Development
Claude CodePagesmith.aiLovableCloudflare PagesGitHubSquarespace

Results, not activity.

Figures below are drawn directly from documented program results. No estimates, no projections.

Current Engagement · 2024–Present

Building a Demand Gen Engine for Four B2B Brands

Took over marketing for four brands targeting US enterprise and SMB buyers in IT services, cybersecurity, and AI automation. No existing pipeline engine, no structured analytics, no outbound system.

$98KAnnual pipeline built via outbound, ABM, and paid media combined
115%Conversion rate improvement, 2% to 4.3% through structured CRO sprints
$30KMonthly paid media budget managed across Google Ads and LinkedIn
↓ hrsManual execution time significantly cut by deploying AI agents across four brands
Salesbox.ai · 2022–2024

ABM Program Driving 50% of Enterprise Pipeline

Ran global ABM programs across US and EMEA for an AI-powered CRM platform. Target accounts averaged $25K MRR with deal sizes up to $15M. Needed to move beyond spray-and-pray demand gen into account-specific buying group engagement.

13Accounts in ABM program, influencing approximately 50% of total pipeline
175%LinkedIn CTR lift, from 1.2% to 3.3% through segmentation and intent layering
$15MMax deal size in target account set, requiring multi-stakeholder strategy across US and EMEA
Zeta Global · 2018–2022

Scaling Campaign Operations to 200+ Quarterly Campaigns

Led a team of up to 37 executing large-scale omnichannel campaigns for US-market clients across email and SMS. Built the operational frameworks that scaled delivery without proportional headcount growth.

37Direct reports managed at peak, running 200+ campaigns per quarter
20KMonthly sends per key client at volume peak, with SLA and OLA governance in place
Top 3Finalist in Zeta's internal Innovation Program (2018) for a location-based targeting solution
CMO Advisory Engagement · 2025–Present

AI-Powered Outbound GTM for Executive Search

Advising an executive search firm targeting Manufacturing and Industrial sectors in India on outbound GTM. Scope: design an AI-powered outbound playbook with a constrained team and a split-track hiring model for AI automation and data research.

700Qualified appointments set as the Year 1 program target, defined collaboratively with the founding team
~9hrsWeekly advisory contribution focused on system design and hiring strategy, not day-to-day execution
4 agentsOutbound stack architected: ICP qualification, email personalisation, reply classification, LinkedIn outreach
Current Engagement · 2024–Present

Internal Tools Built to Support Client Delivery

Alongside campaign work, built a small set of internal productivity tools to remove manual steps from recurring client and reporting tasks across the Athena Digital portfolio.

Tool 1Cold outreach cost calculator built for Smartlead.ai-based campaigns
Tool 2Real-time analytics dashboard combining GA4 and Cloudflare data
Tool 3Security ROI calculator built for cybersecurity client conversations
Tool 4Ad optimisation tool to support paid media decision-making

19 years of B2B marketing

Full career across SaaS, IT services, cybersecurity, mobile advertising, and campaign operations, primarily US and EMEA markets.

Oct 2024 – Present
Athena Digital / Outtask.in

Marketing Director

  • Own marketing strategy and pipeline across IT services, cybersecurity, and consulting targeting the US market
  • Built GTM strategies for SaaS and IT service lines, contributing $98K in annual pipeline
  • Managed $20K to $30K/month paid media across Google Ads and LinkedIn
  • Lifted website CVR from 2% to 4.3% (115% improvement) through structured CRO sprints
  • Deployed AI-powered marketing systems cutting manual execution time significantly across four brands
Feb 2022 – Sep 2024
Salesbox.ai

Associate Director – ABM Operations

  • Led global ABM programs and enterprise demand generation across US and EMEA
  • Ran 13-account ABM program influencing ~50% of pipeline; deal sizes up to $15M
  • Improved LinkedIn CTR from 1.2% to 3.3% (175% lift) through segmentation and creative iteration
Oct 2018 – Feb 2022
Zeta Global

Team Leader – Campaign Operations

  • Led team of up to 37 executing 200+ campaigns per quarter for US-market clients
  • Built campaign frameworks, KPIs, OLAs, SLAs, and underpinning contracts
  • Top 3 finalist in Zeta's internal Innovation Program (2018)
Apr 2016 – Sep 2018
Zeta Global

Account Manager

Jun 2014 – Apr 2016
Simplilearn

Manager, Marketing Operations

Contributed to marketing operations with indirect revenue impact in the $3M–$5M range.

May 2011 – Jun 2014
InMobi

Assistant Manager, Marketplace Operations

Managed marketplace operations at one of Asia's leading mobile advertising platforms.

Jul 2007 – May 2011
Telecom Sector

Financial Analyst & Client Service Manager

Credentials

Formal education in finance and executive leadership, with active certification across AI, marketing, and project management.

🎓
Executive Program in Leadership with AI
Indian School of Business (ISB)
📊
M.Com – Finance
Postgraduate Degree
🤖
Multiple Anthropic AI Certifications
Anthropic · April 2026
📈
Growth Marketing Program
Growth School
AI Generalist & Generative AI Bootcamp
Growth School
PMP · Lean Six Sigma
Project Management Professional
🎯
ABM Foundations
Account-Based Marketing Certification
📐
Marketing Analytics
Analytics Certification
💡
AI in Digital Marketing
Professional Certification

Open to the right opportunity

Actively exploring VP of Marketing, Head of Demand Generation, and CMO roles across US and global markets, full-time or fractional. Full remote. If you're hiring or building a senior marketing function, let's talk.

Available for full-time and fractional engagements · Global remote